This page serves as the central hub for all brand guidelines across Danner Enterprises properties. Each brand has its own dedicated section with complete visual identity standards, ensuring consistency across all marketing materials and touchpoints.
Industry: Hospitality – Hotel, Cabins, Condos, Golf, and Branson vacations
Core Values: Welcoming, trustworthy, family-oriented, premium-yet-friendly, rooted in Ozark charm
Tone of Voice: Warm, approachable, and professional
| Color | Hex Code | Usage |
|---|---|---|
| Primary Red | #C31D1D |
Primary brand color, headers, CTAs |
| Highlight Yellow | #F7C500 |
Accent color, highlights, energy |
| Golf Green | #006633 |
Golf-related content, natural elements |
| Charcoal Black | #2B2B2B |
Body text, dark elements |
| White | #FFFFFF |
Backgrounds, contrast |
| Gray | #D9D9D9 |
Secondary elements, borders |
Usage Guidelines: Use consistently across all digital and print applications. Primary Red and Highlight Yellow are signature colors and should be prominent in all branded materials.
Primary Font: Montserrat
Fallback Fonts: Arial, Helvetica Neue
Accent Font: Playfair Display or Georgia
Important: Use the provided logos in their approved variations only. Do not alter colors, proportions, or add effects.
Logo Files: Logos
Themes:
Photography Style:
Icons & Graphics:
Brand Tone: Inviting, trustworthy, personable
Core Messages:
Writing Guidelines: