Track and analyze performance metrics for all outbound email campaigns across the Danner Enterprises

📊 Campaign Performance Dashboard

All 323 email campaigns from 2020-2025 in one unified database with comprehensive analytics views for tracking open rates, click rates, engagement trends, and campaign effectiveness.

Analytics

Email Campaigns (All Years)

🎯 Key Metrics to Monitor

Engagement Rates

• Open Rate: Percentage of recipients who opened the email
• Click Rate: Percentage of recipients who clicked links
• Click to Open Rate: Percentage of openers who clicked

List Health

• Unsubscribe Rate: Track audience retention
• Bounce Rate: Monitor list quality

Campaign Effectiveness

• Compare performance across different campaigns
• Identify seasonal trends and best-performing subject lines
• Track brand-specific performance (THV, BST, TRR)
• Analyze campaign types (Flash Sales, Holiday Specials, Newsletters)